Basic Elements
Before know about how to get my site first in Google we should understand basic things, those are listed below.
· Search engine - Google
· What is search engine optimization?
· Why we need SEO?
Search engine
Search engine is a tool to search the information based on the keyword across the net. Here search engine take keyword as an input and based on the input it produce result which is called as search result. Every search engine follows unique algorithm for the search process. Google is a one of the world leading search engine. So we take Google is a primary SE and based on that will proceed our discussion.
Google offers two types of search result
· Paid Search Result
· Organic Search Result
Not only has the Google offered these two most of the Search Engine offers these result.
Paid Search Result
These paid result displayed based on the specific keyword phrase. Generally customer paid to search engine for sponsor their web page which is little better than advertisement.
Organic Search Result
An organic search result is generated by search engine which were not paid advertisement. These results are more accurate reflection of what user might want when searching for specific keyword phrase, because they are generated by popularity and common usage.
Most of the user take organic search result is a best result because this search result not listed by external force like money, recommendation, etc… These search result is listed purely based on the quality of the content and popularity.
